Category Archives: journalism

Your Ears Are Stupid: My Top Ten Tips When Writing for the Ear

Writing for videos and podcasts has taught me an important lesson: Compared to your eyes, your ears aren’t the brightest sensory organs in the room. I’m no neuroscientist, but if you look at the amount of grey matter dedicated to making sense of what we see versus what we hear, it’s apparent that we’ve evolved to rely on our eyes more than our ears.

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Primary auditory cortex, featured in magenta. (Source: james.mcd.nz/Wikimedia)

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